When it comes to using Instagram Stories for a business, there are many things to consider. Whether that is what to post, how often to ...
When it comes to using Instagram Stories for a business, there are many things to consider. Whether that is what to post, how often to post, optimizing content, choosing when to post, and much more.
It can be a complicated process and one that may require a lot of time, but it is definitely worth the investment for the potential gains it can bring.
Like with regular posts on Instagram, it is good to post a range of fun and light-hearted content with promotional features, so that you keep your followers engaged and interested.
Because of the huge range of tools and features at your disposal, the world is your oyster and you can pretty much be as creative as you like. You can include images, videos, stickers, gifs, locations, URLs, and much more.
Must Read: 5 Reasons Your Instagram Page Isn’t Growing
You can find a ton of great examples below, all of which have been based on real life and successful brands around the world.
For example, HiSmile, a teeth whitening brand, used a campaign on Instagram Stories starring Conor McGregor, which resulted in a 5 times return on ad spending and 90% increase in male customers!
E! News utilized the power of Stories to create a series of its best headlines taken from its magazine, using the bold text overlay to encourage readership.
Many brands use the swipe up feature to take Story views straight to their website and blog, which can have a hugely positive effect on online traffic.
You can find a lot more examples of how you can use Instagram Stories to your advantage by taking a look at the infographic below. It won’t take long for you to start seeing results that using this relatively new Instagram’s feature can bring.
COMMENTS