Tools to Host an Influencer Marketing Campaign

Do you know brands spent a whopping of £51,891.98 on influencer marketing in 2017? What a huge amount it is! Influencer market...

Do you know brands spent a whopping of £51,891.98 on influencer marketing in 2017?

What a huge amount it is!

Influencer marketing has transformed the way businesses develop their online presence. In contrast to other promotional techniques, influencer marketing works great and give faster results, as it helps you develop relationships with your partners. Influencers create informative yet compelling content when they start trusting your brand. If you want to make your campaigns more effective, you can use tools designed for this type of marketing. All the elements, such as research, communication, and planning are likely to be enhanced when you use software products, with the following examples the most accepted ones.
Must Read: How Digital Marketing Influences Your Business?
Before jumping onto tools, first, check out the following statistics to understand the importance of influencer campaigns.
  • According to a case study conducted by Nielsen Catalina Solutions for TapInfluence, you can expect to achieve 11x higher ROI, when your content is shared from and created by influencers.
  • According to 92 percent of marketers who used influencer marketing in 2017, it is the most effective way to reaching audiences.
  • 71 percent of marketers have experienced that existing ambassadorships are a great form of influencer marketing that drives the results.

Deep Social

Deep Social is an excellent research tool, which allows you to analyze social influence and data associated with it. Moreover, users can study a particular person to get advanced information, but you can also conduct a research process through this tool as per your requirements and goals. You can generate a list of ranked influencers by searching based on location, age, gender, keywords, and other options. The research process becomes faster through the Deep Social algorithm, providing a bulk of data in a single location.


The Traackr’s approach is comprehensive to influencer marketing campaign. You can research to find out good fits for your brand,streamline your campaigns on the whole, and keep a check on what generates results. A common issue for influencer campaigns is keeping a check on what drives results. Traackr eliminates all problems by using analytics; therefore, it helps to generate a positive ROI. As soon as you find successful relationships, you can use this tool to find out similar influencers, which in return will scale operations.


Crowdfire has a bunch of features related to influencer and content marketing. It primarily deals with Twitter, but you can also use Crowdfire to post content in with proper formatting across, Facebook, etc. You will find stuff that enhances engagement, thus allowing you to inculcate all the elements that drive results. You could then envolve content creators who have the capability to gain the interest of your target audience.

Right Relevance

Right Relevance is a master tool as it eases the complexity of finding valuable content and people throughout the web. You can browse by keyword, unveiling influencers and their skills. The tool includes a number of topics to make you understand where you can use the skills of a person. This will help you create highly targeted campaigns, which will further engage the audience.


BrandSnob connects brands and Instagram influencers, creating partnerships valuable to both parties. Either brands can make direct offers or influencers can bid for campaigns, with the software making suggestions for the right matches. A major problem of businesses is finding the right influencers; BrandSnob has a marketplace approach that simplifies the process.

While money is escrowed, the brand releases it after the posting of content, making it safe for everyone.


BuzzSumo is a great tool for finding popular influencers and user-engaging content to improve your search and rank higher. The tool has an influencer marketing section to search using different keywords, finding the accounts you always look for. Moreover, this tool gives an authority score for the average number of retweets on Twitter, Instagram accounts, and various other social media platforms.

Now Let's see a beautiful infographic on above tools below:

IYour unending hunt for journalists, bloggers, and regular people will end here when you will use this tool.

Influencer marketing provides better results to businesses who look for the right partners to grow their business through online marketing strategies, especially through influencer marketing. Influencers with big audiences who trust their vision and thoughts will be more likely to make a purchase for your products upon the recommendation of influencers. 

Final words:

You can use these tools to target the right influencers, who can further help to develop your brand presence. The idea is to simplify the general process through the software, thereby paying off your marketing efforts.

Tip: You need to understand your target market and walk through your marketing goals for influencers. Spend a considerable amount of time on researching which ones can drive impact for your brand in a successful way. 



Vyas Infotech: Tools to Host an Influencer Marketing Campaign
Tools to Host an Influencer Marketing Campaign
Vyas Infotech
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