3 Tips How Retailers Can Win the Trust of Online Customers

With the advent and rise of technology, today’s shopping practice is highly blended across the channels and it is testified by the f...

With the advent and rise of technology, today’s shopping practice is highly blended across the channels and it is testified by the fast closing gap between the online and the in-store shopping experiences.

It doesn’t matter if you are having the first time encounter or sharing a long-term relationship with a consumer, trust is what plays a pivotal role for customer retention and the long term success of any business. Remember that if a consumer is unable to find relevant information about your service, product or company in the popular search engines, they will turn to social media to share their latest experience that can go against your brand image. 

On the contrary, if you can establish a trust factor with your brand, you can rest assured that about 80-84% of the customers will recommend you over others. Moreover, they are also likely to come back to you and invest greater money if you are able to do that. 

Just like the physical store, the online realm also demands trustworthiness and the qualities like reliability, transparency and security play a major factor in attracting and retaining customers. 

Just read on to know how you can achieve that.

  • Specialised Website Design and Performance – A well-designed sight always shows a level of commitment to your customers. You should start with a crisp and intriguing “About Us” page that depicts that you are human and share your story and unique experiences there. Your nest task is including some legitimate testimonials reviews of your loyal customers, celebrities or experts so that your customers get convinced that yours is a reliable store. Last but not the least is getting rid of a website that is slow to load. Your customers will switch to your competitors’ site if your site takes too much time to upload.
  • An Impressive User-Experience – As an entrepreneur it is always your aim to see to it that your customer feels confident, finds what they are looking for and complete their purchase in a hassle-free manner when they enter your store. Similar is the case with your online site. They should be able to browse through your site smoothly. This can be only achieved when you can anticipate their requirements and hence offer the right digital path for that. A problematic and clumsy website is like hindering the customer’s path with a chain of shopping carts in a store. It is more likely that the customer will give in after facing too much frustration and switch to your competitor.
  • Informative and Engaging Content – If you have an offline store you can imagine what happens if a customer walks through the gate and is greeted by one of your best salesman who is friendly, informative and gives honest information about why they should purchase a particular product. But your best salesman cannot be everywhere and so content marketing is here to replace him or her. Herein emerges the need for relevant, informative and engaging editorial content. This way people can get convinced that your brand is the one that understands the requirements of the customers and the industry where it operates. 
The above are some of the ways by following which you can win the trust of your online customers. Most of the reputed retail brands like Store 99 in India have followed these principles for creating such a massive online customer base. 

Author Bio -

Irshad Alam is an SEO consultant at SUPER 99 – a New Delhi-based leading retail store. He helps the company boost its brand presence in the digital world and take its products to more customers.



Vyas Infotech: 3 Tips How Retailers Can Win the Trust of Online Customers
3 Tips How Retailers Can Win the Trust of Online Customers
Vyas Infotech
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