6 Superb Web Design Tricks that will Boost your SEO

Search Engine Optimization (SEO) and web design are probably the two most common words that you would hear in the e-commerce domain. W...


Search Engine Optimization (SEO) and web design are probably the two most common words that you would hear in the e-commerce domain. Well, the former is necessary to get your website a boost in the search rankings while the latter is crucial to ensure user-friendliness, smooth operations and efficacy of your website.

The interesting part is that both have a kind of relation among them which most of the developers and firms are not aware of. The design and development of your web site have a direct relationship with the SEO prospects of your website. To better understand the link between the two take an example of a website that is topping the search rankings in the respective category say ‘food ordering’. You would find that the website is fast loading, user-friendly, scalable, clearly lists CTAs (Call to Action Buttons) and easily navigable. All these features contribute what we call an effective web design.

Now, to get a perfect web design hiring the services of Website Designing Company is very common. However, to get that perfect web design done from your Website Designing Company you as a client must provide those inputs that you think can boost the SEO prospects of your website when incorporated in web design.

In case you know what it requires to get a superb web design that can boost your SEO then you can easily skip this write-up and move on. If your answer is no, then we have some superb tips and techniques that help you in getting that awesome web design.

So, if you are interested in knowing how you can boost the SEO of your website right from the web design phase the carry on reading until the very end. Let’s start without troubling your curiosity more.

1.Device Friendly Design

If you have a basic idea of internet traffic trends these days then you would be aware of the fact that users are accessing the internet from various devices. Gone are the days when PCs and laptops where the ultimate aim for your website design.
Modern day users access internet and websites from multiple devices (say mobile, tabs etc) simultaneously. So, the very first thing that you should keep in mind while designing your website is to ensure that it shall be device friendly. The last thing that you would want to see is to list your website at the bottom of search rankings. This can happen if your web design is not responsive to various devices. 

2.Focus on the layout  

Now, we all know that a website carries the image and prestige of one’s business to the user. As they say, the first impression is the last impression your website is the impression creator.
To create a solid first impression the arrangement of various elements on your web pages which is technically called layout shall be perfect. To hold the user on your website you must ensure that your web design scripts a design layout that creates a kind of synchronization among the various elements on the web page. 

Poor layout or arrangement is amongst the most irritating thing that one as a user gets exposed to. The immediate response of poor design layout would be a complete rejection of your website by the user. 

3.Color matters

Most of you might not be knowing that the choice of color theme for your website has direct linkages with SEO. Choice of color theme/scheme of your website may sound a very basic thing but remember that these small elements make a big difference in the long run. Paying heed to these small elements is what that accords sophistication to the web design.

To understand the importance of color scheme just take an example of some of the popular website like Facebook and Twitter. The blue color theme that these websites have adopted goes well with the need of their user retention strategy.  The basic idea of the color scheme is to get a right bit of color for each of the element without going too bold or too dull.
One crucial aspect of color theme is that Call to Action Buttons (CTAs) must be highlighted in a manner so, as to attract maximum attention. 

4.Code Compression 

Coding is the backbone of your website design and development. However, too much of it is what that shall be avoided in order to create an effective web design. A well-designed website always seems to have the minimum necessary required codes running behind it.

Compressing or minimizing the codes benefit the website in more than one ways. This includes;
  • Reduction of line counts
  • Prevention of duplication
  • Boosting of loading speed 
5.Plagiarism check

While adding content to your website as a part of its design and development make sure that nothing is copied or plagiarized. Duplicate or plagiarized not only have high rejection rate from the users but Google too has strict policies to punish the regular occurrence of such incidence.
All these can be disastrous from the SEO point of view and can even cause blocking of your website altogether. So, check your content for plagiarism and ensure authenticity.

6.Remove broken links

As a user, the most annoying thing is to see error 404 or page not found when you click on any website or web page. Now, such an interruptions cause irritates the users which results in rejection of your website and ultimately poor SEO rankings.

The main reason behind such errors is broken links. These links are generated when your website URL is updated or some of the pages on the website have been removed or modified. Make sure you timely check those broken links and remove them effectively. The more you delay in acting towards broken links the lower your SEO rankings would dip.

We, hope you like these tips & techniques for super web design and would adopt them in boosting the SEO prospects of your website. Signing off this discussion I want to invite you, readers, to share your thoughts and feedback in the comment section below. 

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Vyas Infotech: 6 Superb Web Design Tricks that will Boost your SEO
6 Superb Web Design Tricks that will Boost your SEO
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