Simple but Effective Things that will Support your Marketing Strategy

With the rise of the web, having a well-planned digital marketing strategy has become the holy grail of many businesses. It helps you ...


With the rise of the web, having a well-planned digital marketing strategy has become the holy grail of many businesses. It helps you reach out to the right people, boost your rates, retain loyal customers, and build a solid brand image. In other words, it has become a crucial factor in your company’s sustainable growth. 

Given these facts, here are a few effective practices that will give your marketing strategy a boost.

  • Loyalty ProgramsSome recent studies show that an average household in the U.S. participates in almost 30 loyalty programs. For some, this is the opportunity to cut corners and yet buy quality products. Others, however, simply love to be incentivized for their loyalty.

    Customer rewards programs benefit your business, too. This is a great chance for you to engage your customers with your brand, improve their experience with it, and motivate them to come back. Of course, the types of incentives you could offer vary depending on your niche, goals, and target audience.

    You could give out exclusive content, huge discounts, or coupons in exchange for making referrals, providing feedback, sharing content, or making purchases regularly.

    To boost your brand awareness, you could send gift cards instead of coupons. For example, personalized gift cards will hook people’s attention and have a greater perceived value than a coupon. Moreover, they will boost your revenue, since most of your customers will spend roughly 40% more than the total value of their gift card.

    You could also organize a giveaway and send valuable products to the luckiest participants.

    No matter what technique you opt for, make sure it’s relevant to your target audience.
  • User-Generated ContentYour customers are seeing a bunch of similar brands every day. So, to make sure they make the right choices, they don’t rely on branded content. Instead, they ask their friends for help or turn to online reviews. Statistics show that 72% of them put their trust in those businesses that have positive reviews.

    This is where social networks come to shine. First, this is where your customers can review your services and leave comments about their experience with your brand. Second, social networks are a perfect place for sharing user-generated content. This is a great way to engage your customers and boost your brand’s authority and relevance. To inspire people to share UGC, consider incentivizing them.
  • Influencer Marketing Influencer marketing can be considered a form of user-generated content, but it’s so complex that it should be mentioned separately. The idea behind this is pretty simple. Instead of sharing self-serving content, you should connect with someone famous to do that for you. And, given the fact that social media influencers have become true celebrities, getting them to review and promote your products may boost your conversion rates significantly.

    And, statistics back me up on that. Namely, 49% of Twitter users google reviews from influencers when making purchases, while 40% of them buy the same products influencers buy.
  • A Killer BlogEveryone says that having a blog is a must. But, not every blog is equally valuable. Today, 500-word articles full of spammy links and fluff text is definitely considered spam by both search engines and your target audience.

    To hook people’s attention and get them to stay longer on your pages, you need to make your content personalized, surprising, and engaging. It shouldn’t be written for Google. Instead, write it for the people reading it.

    Take advantage of storytelling. It doesn’t matter if you’re writing about the latest events in your niche or about your products, make sure you have an intriguing story to back up your data. Your every blog post should be natural, have that crucial human element, and evoke empathy.

    Aside from traditional articles, try out different, more engaging types of content like infographics, videos, or photos. Inspire people to actively participate by sharing relevant quizzes and polls. These are all types of innovative content that are already dominating the digital marketing ecosystem. If you are not sure how to create an engaging content, you can consult professionals from digital agency.
  • Effective Customer SupportTraditionally, providing customer support was revolving around sending a few emails and answering a few phone calls. However, we’re now living in the hyperconnected world and our communication with customers has been taken to the next level. The presence of social networks, telemarketing, automated email tools, video conferencing platforms, chatbots, and IM apps has led to the so-called omnichannel approach to providing customer support.

    And, your customers are aware of that. They value their time and expect you to answer their questions almost instantly. They want to move from one device to another, to one platform to another, and even from the physical to the digital landscape uninterruptedly. So, how to please them?

    First, you need to listen to them on social networks. There are numerous social media monitoring tools that will notify you of all your brand or product mentions. This way, you can know what they think of you and, most importantly, provide them with instant feedback.

    Second, consider using a chatbot. Even though chatbots are still new in the digital marketing sphere, they’ve already gained an immense popularity. Modern chatbots are AI-powered, meaning that they’re constantly becoming smarter and more intuitive. This means that your customers will get awesome answers to all their questions, while you will be able to dedicate more time to some more creative tasks.
Conclusions:

Promoting business is not just about reaching out to a random group of people and showing a bunch of ads they’re not interested in. It’s not about opening numerous social media accounts, sharing spam content, or having a poorly optimized website, either. 

It’s about knowing who your target audience is and making their experience with your brand exceptional. Every aspect of your digital campaign, from your content marketing strategy to your loyalty programs needs to be highly targeted and tailored to their needs. And, I hope you’ll find these tips helpful.

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