5 Reasons Why Startups Need Corporate Videos

Achieving a certain level of brand awareness is what many startups aim for during the early stages of their operations. Top media co...



Achieving a certain level of brand awareness is what many startups aim for during the early stages of their operations. Top media companies in Dubai say that business owners can do this today by promoting their company, products or services through social media sites and traditional advertising. Startups can use different types of content such as blog posts or articles, emails and videos to so that they can increase brand awareness.

Corporate Videos

Startups can use different types of videos to enable people to learn about their presence. If you have just launched your business, you can use promotional videos, online ads, and recorded testimonials from people who have already used the company’s products or services to help acquire brand familiarity.

In addition, these kinds of corporate videos can also help you reach your target audience.

According to corporate video production companies in Dubai, startups should prioritize investing in high-quality corporate videos for the following reasons:

1. They will enable your company to stand out from the competition

Hundreds of businesses (and their websites) are launched every day and dozens may have already beaten you to the punch. How do you stand out from the current (and future) competition? You can do this by having and using the right corporate videos.

With great videos posted on your company’s website and social media pages, you get the chance to showcase your brand and show your potential customers why your company is better than your competitors. A branded overview video, for instance, will allow you to show viewers why your brand is exceptional and what makes you stand out from the other companies in your industry.

2. They will help you reach your target audience easier and faster

Videos are now the most popular type of online content today because people simply want to get information as quickly as possible. A two- to three-minute explainer video, for example, can give them the details they need to know about your new company or products.

When you use corporate videos to market your product, you cater to the requirements of visual and auditory learners who are always looking for quick ways to get information. In addition, if your videos come with subtitles in different languages, you will be able to attract more viewers and consumers, easily enhancing brand awareness and increasing your reach.

3. They help attract and keep viewers on your site longer

Nowadays, website visitors are quickly turned off by sites that are cluttered with text, graphics and images, prompting them to leave immediately. You can avoid this issue by using videos that can allow users to find the information they need without the distracting visual mess.

In addition, studies also show that videos keep viewers on a page for longer amounts of time, with the average visitor spending 88% more time on websites with videos. The longer visitors stay on your site, the more they will learn about your company, and the higher your chances are of eventually converting them into paying customers.

4. They can help boost your ranking

Having great corporate videos will enable you to reach your target audience and, at the same time, improve your website’s SEO ranking. In another study, it was confirmed that adding a video to a landing page makes it 53% more likely to show up on the first page of Google search results – something that can really be helpful for your new website and business.

When you upload your videos on YouTube, you also help ensure your content can be found on the second-largest search engine on the Web. YouTube follows its owner, Google, in terms of search engine popularity. It is more popular than the other conventional search engines such as Bing and Yahoo because people today see videos as faster and more effective ways of answering their search queries.

5. They communicate with and sell to your target audience 24/7

Finally, videos are superb tools for helping your target audience access information anytime of the day or night. They won’t have to wait for hours to get a reply to a question they may have regarding the product from you or your staff since they may get the answer from a comprehensive video you have on your website.

Your startup will also benefit from this since you and your staff will be able to devote more time to chasing leads and other important aspects of the business.

Also, well-made videos help greatly when the time comes for your prospective customers to make that final purchasing decision. According to analysts, shoppers who watch online videos are 1.8 times more likely to make a purchase than non-viewers. By using a great video to demonstrate and highlight your products or services and prompt them to take action, you’re off to a good beginning to getting the sales you need to sustain and propel your startup.

Corporate videos can effectively promote and market products, provide information and build brands. But keep in mind that these goals and end-results won’t be achieved if you don’t have well-crafted videos. As such, if you need help in coming up with engaging and great corporate videos for your startup, don’t hesitate to get help from a professional and talented corporate video production team.
AUTHOR BIO:  
Chief Executive Officer Ammar Alkhrisat began the idea of Alkatraz. He has worked with various government bodies and agencies in the United Arab Emirates, giving Alkatraz a tight relation with the municipalities. Ammar is a renowned speaker in coveted events and other festivals in the film industry, and is currently the only GCC representative in the Locations Guild of America. Lamborghini, Sony and Red Bull are just some of the big industry brands that allowed him to become the expert he is today.

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