5 Trends that Define the Future of Mobile App Development

Wearable Devices: Technology undeniably drives application development – one cannot exist without the other. The introduction of the A...

Wearable Devices:

Technology undeniably drives application development – one cannot exist without the other. The introduction of the Apple watch into the market saw a massive influx and interest in various wearable devices. From fitness watches, to gadgets that allow social communications and internet browsing. This market is currently monopolized by Apple and their Apple watch, but with a rise in interest, other big companies are sure to follow suit and introduce their own take on wearable devices. Because of this, there is going to be an increase in the interest for various applications, whether they are designed to assist with communications, or whether they are designed to entertain the user. The next generation of mobile app developers will have to direct some of their focus onto this new and exciting development in the technological market in order for it to continue with its success.

Mobile-Connected Smart Objects:

Home appliances, such as heating and cooling systems, oven’s and televisions can now be controlled through applications on smartphone devices. The world is becoming increasingly technologically connected by the day, and because of this application need to follow suit. It’s been predicted that a staggering 26 billion devices and home appliances will be technologically connected by the year 2020. This will include hundreds of various objects, such as toys, domestic appliances, LED lighting, and even power sockets. 

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These smart objects are going to be connected through different applications, which means that there is going to be a huge opening in the market for app developers to continuously work with electronic-centric companies, who are looking to capitalize on smart phone controlled devices and products. 

M-Commerce:

50% of shopping searches which are conducted on a smartphone device result in an immediate purchase. This is because the purchase intent is much higher for those who are browsing on their phones – the logic behind this is because using a smartphone means quicker access to a website than a desktop, the smaller screen often means that the user already has a product in mind, as browsing is more difficult on a smaller screen, and those who already have a product in mind purchase it when browsing the web. M-Commerce is becoming considerably more sought after and used that E-Commerce, and industry experts believe that M-Commerce will soon overtake and eclipse E-commerce. If a company has a well-designed and easy to use application, then customers will favour this over a simple web search. 

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User Experience Design:

Following on from the idea of well-designed applications, it is clear that as a society, we are becoming accustomed to a higher standard of internet browsing. We expect to be able to use websites and applications quickly, easily and for all of our questions to be answered and our needs to be met. Having a good user experience (or UX design, as it is often referred to), will determine the overall success of the application. If a user finds that an application is slow, difficult to navigate and unpleasant to look at, then the chances are that they will not use it. 

Motion and Location Sensors:

Near enough every smartphone in circulation throughout the world will have a motion and location sensor built within them. Applications will often ask if they are allowed to access your location whilst in use, which gives them access to various pieces of interesting and useful data. Knowing your app user’s location can be an excellent insight into application success, and will allow you to pin point exactly where your success is coming from. App development companies, such as the UK based Apadmi, can successfully convert this information into better design, as it gives an insight into how successful their performance has been in the respective target locations. From this, they can seek to improve certain aspects of the application. This information will potentially direct app developers create more personalised services and information. 

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