Video and social media are inseparable at this point, and if you are a looking to reel in an audience and establish a strong presence then...
Video and social media are inseparable at this point, and if you are a looking to reel in an audience and establish a strong presence then you need to be producing good video content. As you may have noticed some types of videos perform better than others on social media – for good reason.
Regardless of whether you’re promoting a brand or marketing products – there are a few types of videos that you should focus on to really tap into the power they have on social media:
- How-to guides and tutorials
Although not groundbreaking, guides and tutorials are immensely popular for a reason: They are a solid type of content that are inherently of value to viewers because they help them to learn about topics or perform certain tasks. It is even possible to use them to generate traffic or leads, by including a strong (and related) call to action at the tail end.
- Live webinars
Webinars have always been a bread and butter type of content for online marketers, but now that social media platforms such as Facebook, Instagram and Periscope have introduced live video – they are gaining ground there too. With the right topic, a live webinar could pull in a huge audience, and provide greater levels of engagement. It is even possible to record and produce additional content out of a live webinar, by condensing it into a shorter video (or series of videos) later on.
- Story-form testimonials
Having testimonials by customers is a strong type of social proof, but in the context of social media it can’t be just an endorsement. The type of testimonials that perform best on social media tend to take on a story form which gives them greater authenticity and provides a personal touch at the same time. Of course testimonials should never be over-used, but a few interspersed amongst other content will go a long way.
- Humorous outtakes
At the end of the day the brands that perform best on social media are the ones that manage to connect personally with their audience – which isn’t easy to do. Humorous outtakes are a good way of accomplishing that, and showing a more human side to an otherwise faceless brand. Generally these videos are great for growing a brand’s image, but can also be used as a conversation starter around a certain topic.
Must Read: The Value of Video Marketing 2016
- Stop-motion or time-lapse videos
For a time these types of videos were everywhere on social media, and although the trend has cooled somewhat they are still a great form of content. Technically this type of videos can be used in many ways, such as in a behind-the-scenes look at a company, a funny video, or to show a manufacturing or development process, and so on.
While there are many ways to create videos for social media, if you want to do so by recording your screen then you should try Movavi Screen Capture Studio. It is an easy to use screen recorder that will let you quickly create professional-looking videos and then edit them to perfection. If you want you can find out how to create a video guide or tutorial at www.movavi.com/support/how-to/how- to-create- videoguide.html.
Of course there are other factors that will influence how well your videos perform on social media, and as a rule of thumb you should keep them short and straight to the point. With the right approach however, the types of videos listed above will definitely give you a good starting point to come up with content that appeals to your audience and performs spectacularly on social media.