Facebook is the largest social network in the world. It has 1.79 billion monthly active users in which over 66% (some 1.18 billion) use it...
Facebook is the largest social network in the world. It has 1.79 billion monthly active users in which over 66% (some 1.18 billion) use it almost daily. What’s more, a staggering 2.5 million pieces of content are shared by Facebook users in one minute!
This platform has presence across the world and with an amazing a user base, it just can’t be left un-utilized for sure. Advertisers need to tap into the ever-rising potential of this social platform to bring home the advantages.
This is where Facebook ads chip in as they can help businesses leverage their presence, expand their base and realize objectives in a timely manner. All this however won’t become possible unless your ads are worthy of grabbing attention of the users.
What kind of Facebook ads hold key to your business?
Simply put, these ads are run to catch the attention of users and boost brand awareness. They should be created keeping in mind the target audience so that brand recognition goals are realized. Ads should provide some kind of value to users.
So, your ads should have -
- A potent message
- A strong and powerful headline
- An attention-grabbing image
- An offer
- A seductive call-to-action
Unless these elements are fitted into the ads, you stand no chance to stirring the imagination of your audience, let alone getting any mileage out of them.
Some helpful Facebook ads tips:
Clearly, your ad campaign should be engaging, interactive and something that adds value to users. All this is possible only when your ads are laced with creativity, coherence and entertainment value.
Here are some helpful tips for your Facebook ads -
# Create a headline with value proposition
Get it straight, nothing sells more than value. So, create a headline that talks only benefits to your audience. Be it discount, offer or solution, the headline should be such that users see in it some benefits or value.
#Put in a relevant call-to-action (CTA)
With 9 built-in CTA options to choose from, you should not and never make a mistake. Choose the option that fits perfectly with your brand value. Your ads many not get clicked as much if it did not have a right CTA button.
#Use high-quality and attention-grabbing images
Your ads should be laced with only high-quality and striking images. Users won’t stop and give a click if the image lacks quality in terms of colour, size or messaging. So, be careful else bad images might dent your prospects, and sales also.
#Look to enrich, not amuse users
Your ads will be clicked only when they are enriching to users in any way possible. It may work be funny and clever at times but it comes with the risk of losing the focus. So, make your ads something that bring value and make no bones about that.
#Be careful with texts on images
Since you can add texts on images, you got to be extra careful of what to say and what not. If the texts are powerful, relevant and worth of catching attention, your ROI is sure to get a boost. And if not, you stand no chance on this vast social platform.
#Make an engaging copy
All three elements of ads – headline, description and post text – should in sync with the goal you have put in mind. You have to convey the message under 90 characters and this can be challenging. So, analyse some well-performing ads and go about following the trend.
#Leverage the stock image database
Don’t worry if images are hard to come by. You can leverage the stock of over 25 million free photos and get your ads running and catching attention. With just few clicks, you can get top-quality images to add more value to your ads.
#Tap into GIFs
GIFs are now everywhere. They are bringing lots of value to brands. So, you can use to display your products in a better way or get some brand stories to strike users’ attention. This is how your brand goals are achieved easily.
In overall, these are some of tips to make your Facebook ads stand out and bring home advantages galore. Use these ideas and grow your business.
Sid Garg is an SEO and SMO specialist at Mind Digital Group with years of experience of the domain. He consults and guide brands on planning, execution and implementation of social media consulting Services to help them with drive more traffic.