For all the retail customers or any business owners the holiday season is something that comes early. Summer or winter brings in new marke...
For all the retail customers or any business owners the holiday season is something that comes early. Summer or winter brings in new marketing strategies where new ideas are tested, and the last years learning are applied to this year’s plan to. So the holiday season is on us and it provides us with huge number of opportunities for businesses to market with customers in their new and unique ways. So whether you own an online business, a local store, or a b2b company there are many different ways where you can have your business promoted throughout the upcoming months. Given below are some of the ideas and strategies that you can use in order to market your business this holiday season.
Creating a content calendar with key dates:
Looking to increase your sales this holiday season. Then make sure you are aware of the dates. Note some of the important dates here can be Thanksgiving, Black Friday, Small business Saturday, Cyber Monday, Christmas, and other celebrations. Have a word document or spreadsheet being created using a project management tool keeping a track record of what you want to cover and what not on social media. You can have your holidays planned not the traditional ones. Consider having a copy of chase calendar of events every year or can have a look at the special month holiday celebrations.
Mobile optimization of your website:
Make sure you have your website being set up for mobile optimization process. Studies have shown that the mobile transactions generally rock for about 48% of online retail purchases during the thanks giving weekend. So do make sure that your mobile is optimized and can handle the entire traffic that you are generally expecting to get. This is the most crucial to marketing success as whooping 79% of the marketers who are facing issues with their website performance say that they will never ever return again.
Using discounts creating urgency for the shoppers:
Stress the importance of the long term and once in a year sales. Marketers have to clear about the discount deals whenever they expire. Studies have shown that in the year 2013, 92% of the consumers continued to use coupons, whereas 57% of them say that they would not have made any purchase if they would not have had any coupons.
Taking Advantage of the smaller business ads:
As estimated, studies have shown that 80% of the consumers will continue to shop at brick and mortar store over the holidays. Facebook local ads are one of the best ways of small or in store focused businesses targeting customers living within their local community. Think of this like a local newspaper advertising but within the ability of reaching customers on their desktop and mobile devices.
Using Social Media:
Social Media sites like Facebook and Instagram are no longer the brand awareness channels. These are platforms that drive in real and measurable sales for the companies. Use well lit, high quality images in order to grab the attention of your marketing audiences and then sealing the deal by driving them into a site using one of the Instagram or Facebook call to actions button.
Getting ready for Cyber Monday and Retargeting Tuesday:
Nearly 75% of the consumers say that the sales or the price discounts help them decide where they can shop. Discounts are the most frequent during the times of Black Friday, and cyber Monday sale strategies, however the bigger win is driving all those who are back to your website on retargeting Tuesday.
Use Last year’s data:
Have a look at your last year holiday campaign and the sales campaign. What products were more popular? What did not? What brought a better ROI, email or display ads? Campaigns who check with their old data improve their marketing campaigns ROI by 15-20%. By looking at your campaign data will also give you a clear idea and help you focus on the highest performing channels and highest converting customer basis.
Retargeting Your Website Visitors:
It can take many touches for all your prospective customers to get familiar enough with you to the very next step. People always don’t make a purchase decision by their first visit so remind them who you are through retargeting. Your ad performance and conversation will turn out to be more effective when you begin to use Facebook pixel and retargeted potential customers who have already visited your website. Infact Facebook has begun given priority to the ads that are not connected to a properly installed Facebook pixel including every boosted posts.
The period leading with holidays is generally considered to be the largest consumer spending time of the year. People land up buying gifts for others and themselves. Since they don’t always know what they have been looking out for do make sure that you help them. Try and use holidays as an opportunity in order to shine a light on your business. When you understand and integrate what holiday marketing has been offering you with in your marketing campaign, it can definitely make a difference while have a successful holiday season. So what do you think? How do you use your these strategies for your holiday promotions? Please share your thoughts in the comments section below.
About The Author:
Michael is the Marketing Manager at Ampliz, specializing in email appending services and marketing database management software, editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.