7 Brightest Ideas for Your Perfect Infographic

Today everyone uses infographics to promote, share research results and represent useful information.  Infographics became so popular tha...

Today everyone uses infographics to promote, share research results and represent useful information.  Infographics became so popular that internet users are searching for them online every day, according to Eric Siu, CEO of Single Grain and a contributor to Entrepreneur magazine, infographic Google searches have increased by 800% during the past few years and the growth continue each day. That is why creating eye-catching infographic, which your readers and visitors will share and distribute on the network, is your primary goal.

However, it is not a simple process. Except for the catchy design, it must educate, enthrall and entertain your audience. That is why you need to plan it and create your original vision to catch attention and make it go viral. But how can you do that? How to come up with a grabbing idea?

Of course, the first step of infographic creation is defining your target audience: who are they and what do they want. After you have defined your audience, the magic starts.


Joshua White, a marketing manager at AustralianWritings team, notes that any infographic starts from ideas. He knows what he is talking about because this company got sales growth because of creation and distribution of infographics for students on various college topics.

So, brainstorm what kind of information will be the best fit for your audience, and you are on the winning path. There are numerous websites for the inspiration. Try to search best infographics and you will see what is in trend right now: historical facts, traditions, current events, dieting, health, cost of living, sales process and much more. These are popular trends among internet users worldwide. If you are planning to create niche specific content – research what is popular in your niche now and you will definitely come up with your own ideas.

 Create a list of ideas and start planning and researching (don’t forget to collect links to the reputable sources). After having what you want to include, think about representation, design, images to use and other helpful staff.  And when you have all needed on the board you can initiate the process- infographic creation.

To help you to assemble your ideas and convert them into a compelling infographic which will win the competition in your niche, we collected 7 brightest ideas for perfect infographic creation from marketing and designing professionals who are successful with this media usage.

Here they are:

  1. Simplicity works
  2. The main advantage of infographics is that they are aimed at representing even complex things in a simple, understandable manner.

    So, while following your ideas and information, you would like to share, remember that infographics are overwhelmed with numbers, complex terms, difficult texts and useless images. Complicated things are killing infographics, and it is necessary to avoid this.

    Of course, if you have industry-specific data try to minimize its representation, so it will be easy to review by the professional in your area.

  3. Focus on the topic
  4. Yes, when we are driven by the creativity and ideas, we find a lot of things to include in our future media. But sometimes it is more than enough to cover one topic, notion, and result rather than overload our infographic with facts and figures.

    Think what data is necessary for your infographic idea and vision, and follow it. You can always use your other ideas in the future.

  5. Balance information
  6. Infographic is a balanced representation of visual and written information. If you do a Google search, you will find thousands of different infographics. Some have a lot of visual elements, with no valuable information, others are full of text which is usually hard to read and understand. However, there are a lot of balanced infographics, and to make your infographics successful - use them as an example to strike the happy medium, and you will definitely create winning representation.


  7. Easy to read = Easy to View
  8. Mobile traffic grows each day, and right now more than 60% of searches are done mobile. So it is important to make your infographic mobile friendly: 

      • While creating try to check fonts on the mobile screens, the smallest ones must be easy to read on a smartphone.
      • Images must be displayed on all devices with the same or close quality.
      • Infographic file size must be within the limits of social networks and publishing websites. Usually, it is less than 1.5 MB.

  9. White space is a must
  10. Infographic must follow good design practices, and any good designer will tell you that whitespace is important. Quality infographic design is connected with visual elements balance and to guide users through it, you need to have negative space, i.e. space without visual or text content.

  11. Magnetic Headline
  12. The headline is the most important part of your infographic because it needs to grab internet surfer's attention immediately. Here are three main features of powerful headlines: 

      • It describes the infographic
      • It grabs attention
      • It is short and easy to understand. Ideally 70 characters long.

  13. A sense of humor
  14. There are definitely numerous of topics which won’t allow you to use humor. For example, diseases in Africa or Zika epidemic facts are not the facts to joke about. But there are various themes where humor can bring more engagement to your infographic. Plays on words, puns, metaphors will definitely improve your infographic. When people have a positive attitude towards your content they will more likely share it with others.


Conclusion:

As you can see, there is a lot to keep in mind while creating an infographic: catchy headlines, white space, information representation, simplicity, flow and much more to follow in order to get the results that will be worth your time and investments. These bright ideas from marketers and designers who already benefit from infographics will be useful for both newbies and professionals. They will help you achieve your main marketing goals: grab attention, viral distribution and of course more targeted traffic to your online resource. And if you have your own tips and tricks on how to make your visual content compelling and exciting, feel free to share them!

Author Bio:


Jessica Freeman is a passionate content writer. Jessica focuses her attention on freelance, blogging, and career topics. Follow her on Facebook and Google+.

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