Email marketing is still an impressive way to reach your followers, subscribers and valuable customers. The large size enterprises are cha...
Email marketing is still an impressive way to reach your followers, subscribers and valuable customers. The large size enterprises are chasing the super-expensive marketing strategies, but forget to monetize a long list of existing customers. For small and medium size businesses, email marketing campaigns prove to be a major source of generating income. The campaigns that are tailored to the user behavior tend to bring in more revenue than the routine sales.
You might have experienced that the number of emails increases in the fall each year, just because it is the peak season for shopping and your customers expect mega discounts. The last quarter of a year is considered the most profitable one because of thanksgiving, Halloween, and Christmas.
The eCommerce websites need to interact with the customers professionally to build long lasting and trustworthy relationship. They have to install plugins for a hassle free follow-up and email marketing campaign. One such reliable tool is the Magento Follow up extension that allows store managers to keep a track of their users and inform them about new products, clearance sales, discounts and special offers.
If you are also planning to grab customer attention this fall, then select among these top 5 powerful email marketing campaigns for your business.
- Thanksgiving delicacies
- Getting ready for Christmas
- Campaigning for the Halloween
- Clearance Sale after Christmas
- Black Friday
One of the favorite holidays to spend time with family, having food and watching football. ComScore, one of the reliable trend tracking companies, reports that the eCommerce business in the US exceeded $1 billion last year for the Thanksgiving Day alone. You can grab maximum profit share of the mega bucks by reaching out customers through innovative email marketing campaigns. Plan a series of messaging to reach customers in a friendly marketing campaign.
Create an email mentioning products that are suitable for Thanksgiving along with some special offers around November 10. Follow up the process with another email after a week, say on 17th November. A third message is due after another week, i.e. on 23rd of November to let them give a last chance to grab the discounted prices. The fourth message is the last try to compel customers to place orders while celebrating the day. Most of the users do not check their inbox, whereas some may get a notification and get the offers at the last moment.
The fall season is mainly dominated by Christmas as it the widely celebrated than the other occasions. It is one of the significant holidays where every family does shopping for the whole members for the rest of the season. The discounts and special offers are just like a jackpot they are waiting for the whole year. for retailers and other businesses, it the most profitable session to close the year end by reaching their customers, gaining their loyalty and letting them avail discounts through powerful email marketing campaigns.
For the upcoming Christmas, marketers need to start an aggressive promotional campaign right from the October until the end of December. Experts suggest setting marketing strategies and producing appealing content. For example, publishing videos on eCommerce website or video sharing networks like YouTube and Vimeo, or publishing articles on high authority news and blog websites. The content is then circulated through email subscribers throughout the campaign to achieve the ultimate goal of placing orders.
Halloween is no less important than the Christmas. Students from school, college, and university celebrate it with amazing costumes, fun accessories, decorations, watching movies, partying with music and ordering lots of creative stuff. Every business has something to offer specifically for this event or offer the customers to personalize the products to the theme of this event.
Sort the relevant products and let your customers know the unique items they can get this Halloween at reduced prices. Retargeting the existing customers is a highly converting methodology because it is a privilege to the loyal buyers to avail discounts from a place they are already made purchases.
An effective email marketing campaign for Halloween includes fewer messages, as excessive notifications in their inbox may irritate them. The messages start from the 10th of October and last till 25th of the same month to give ample time to buyers in deciding the purchases.
The customers always welcome a discount deal or offer even after Christmas. They are different household items, dresses, shoes, electronics like laptops and cell phones that they would like to buy in the clearance sale. You can take it as an opportunity, and set the remaining stock at a discount to clear up the racks and order fresh items with latest designs.
Start pitching a clearance sale right after the Christmas in a managed email marketing campaign to let them buy what they have missed during the holidays. The clearance sale is a wise decision to sell products at lower margin rather than keeping the stock, incurring the cost of holding and storing the inventory, and delaying the cash inflow because of the unsold items. The business models that are running over a just in time concept do not to devise such strategies as they don’t have piles of stock in their warehouses to sell.
Black Friday is the sign of profit for businesses around the globe because it puts them out of the danger zone. It is interesting that people hold their purchases and passionately wait for the black Friday until the prices are slashed down. If you are making huge profits on product or services, this is the time to boost your sales with mega discount offers.
Black Friday is followed by Cyber Monday which is the most promising days to announce the rebates and reduced prices for this Christmas. They are about to start shopping, so why not to get them engaged until 25th December. Your customers will never mind receiving consecutive emails from your eCommerce website for the discussed days.
The email marketing empowers the merchants to personalize messages according to each campaign. It has enough room to produce creative and appealing content that infuse special offers and other call-to-actions unconsciously into the readers' mind. Target your customers with innovative campaigns to build friendly terms rather than sending spam messages that are harmful to your business.
Paul Simmons is a CMS Extensions Developer with 7 years of experience in PHP development at FMEaddons – an eCommerce development company with Top tier extensions and themes for popular shopping cart platforms like Magento, Opencart, Woocommerce, & Joomla.