Are you a business professional? There is a huge chance you have exhausted your options on old marketing traditional strategies. You may h...
Are you a business professional? There is a huge chance you have exhausted your options on old marketing traditional strategies. You may have tried cold calling and advertisements. However you have found that they do not give the successful traction you were looking for. Old traditional marketing is quickly becoming a thing of the past.
Today social media platforms like Facebook, Twitter, and Instagram are helping businesses attract loyal customers and revenue. In other words, social media is changing the way establishments are interacting with the world. Now, more than ever, it is becoming increasingly easy to reach customers all over the world.
How do you implement this into your business? Here are 35 amazing facts about social media you did not know.
- Ask Questions
If you want to get your Facebook followers talking, pose a question to them. People love to answer inquiries, especially if it is centered around their personal interests. The secret to this method is, the more users that interact with your posts, the more times your fan page appears on a regular basis.
- Do Research
In order for you to make the most of your social media platforms, you must provide content that your readers love. This requires that you do a little research. Watch the activity of your social media followers. What are they saying? What are some of their needs? Are you able to meet them? Gain exposure by offering the solution to their problems. Try free online resources such as blogsearch.google.com and icerocket.com. For a low fee try radian6.com and scoutlabs.com.
- Think Of A Plan
Take a moment to think of your motivation. What service do you want to offer to your future customer? What are your goals? How do you wish to go about accomplishing them? Do you wish to drive more business or establish your identity as an influencer? It is important to get an idea of where you wish to go. Create a plan and go after it.
- Create a Video To Own Up To Mistakes
Has your company recently pulled an "oops"? Most likely, your customers will understand the nature of mistakes. We are all human. However, if you create a video to present the error made on your company's behalf, this builds genuine relationship with your consumers. Admit your errors and thank them for their great services.
- Think Community
If you want to be successful on social media, you must get out of your comfort zone. This requires building connections and reaching out. Sometimes it is not all about quantity. Quality matters most. Develop quality within your relationships. This will do wonders for your business!
- Share Useful Content
One mistake many individuals do on social media is share content that lacks usefulness. Ultimately, your readers want to know how the information you share will benefit them. Before hitting the 'Share' button as yourself this: Is what I am about to share of use to any of my followers? If you believe your information is vital, then by all means share on every social media platform! If not, try editing your material to make it more appealing to your readers.
- YouTube Keywords
According to a recent study, Americans turned to Google search approximately 9.9 billion times. When users are not searching on Google, they are most likely on YouTube. As the study continues to explain, 3.6 billion searches were conducted on YouTube, while 2.5 billion were on Yahoo.com. Video visuals are one of the most popular ways to grab the attention of your audience so, in this case, the YouTube keyword tool will benefit you most. Type in any keyword of your choice to view the popularity of that word across the web.
- Request A Sale
There is one rule that pertains to this tip. You must allow a decent amount of informational posts before you provide information about yourself. You can do this by offering information about a webinar or a brand new product for sale.
- Connect With Your Readers
When you notice a follower that genuinely enjoys your content, make the effort to build a connection with this individual. You might be surprised to learn how much more meaningful your relationships become by reaching out. Your reader is valuable because they can quickly become your best customer or business partner.
- Try Out A Facebook SMS Campaign
Most of your Facebook followers are using their mobile devices to access their page. This is great ground for you to begin your text campaigns. Consider how you can encourage others to text your keyword in order to register for the mobile coupon or get VIP notices.
- Do A Little Secret Shopping
If you have no idea what others are talking about, it might be a great time to conduct a little research on your end. Check out search.twitter.com with the word 'wish' and include the name of your product or brand.
- Say It Again
When using Twitter, repeat your tweets until you receive the click-throughs you are aiming for. If you are not getting the response you are looking for, try another method. Many times this will work out for your benefit.
- Give Your Readers What They Want
Instead of providing more information about your great product, try giving your readers what they want to read. Who are is your target audience? Is your business aimed towards stay at home mothers? Are you providing services for small businesses? Try to find out some of the real issues your group of interest is having. For example, if your product is aimed towards first-time mothers, instead of another informational blog post about it, try offering tips for finding the perfect babysitter. If you implement this method, you are well on your way towards gaining loyal customers.
- Connect Your Website To High-Traffic Sites
If you are not getting the fresh wind of visitors you are looking for, perhaps you need to shake things up a bit. Consider expanding your website to connect with high-traffic websites such as YouTube, Periscope, or iTunes. In this way, you will attract new visitors that will be directed to your business website.
- Get Close & Personal
Your social media followers want to get to know the person behind the brand. They want to know who you are, your interests, inspiration, and goals. Instead of posting another blog post about your business or product, consider sharing a personal story of how your company got started. Share what inspires you and keeps you passionate to reaching your goals.
- Aim Your Focus
When writing your content, try to aim at a single niche. Focus on building your voice in a targeted area. Take some time to seek your place of comfort. Offer content accordingly. This will promote trust within your reading audience as they will know what to expect from you. Those who are seeking information about your sphere of knowledge will come straight to your website.
- Remember To Be Patient
Social media takes time to understand. Be patient with yourself along the process.
- Start A Poll
Viewers love when you value their voice. Your typical following enjoys getting their opinions across and feeling like what they say contributes to something greater than themselves. Try to introduce a poll on your media feed. Create a short and simple questionnaire that helps you understand what your viewers enjoy. Make sure that the content is in accordance with the material on your website.
- Quality Photos
Most people enjoy a great photo over long blocks of texts. Surprise your social media following with a high quality photo of your product. Take some time to get the best photos to share with your audience. You certainly do not need expensive equipment to do this. Start with your smartphone or a Point and Shoot camera.
- Say NO To Clickbate Content
Your viewers do not enjoy feeling tricked. Keep your content genuine. Only offer headlines, titles, and content that you wholeheartedly know will interest your viewers.
- Offer Helpful Tips & Tricks
You may be surprised at the wealth of knowledge you have that someone is searching the internet for. What are some of the problems your social media followers are having? Are you able to offer helpful solutions? If so, consider composing a self-help article focusing on your specific area of interest. For example, try "10 Ways To Be Heard" or "How To Make Money Online." These types of articles do quite well online.
- Think Evergreen
What are some articles you can provide that stand the test of time? Try sharing material that will always direct viewers to your website despite the time of the year.
- Offer Resources
Most of your social media followers are searching for resources. If you have something that you believe they will benefit from, consider offering help. Try connecting your audience to other credible businesses for the data they are looking for.
- Promote, promote, PROMOTE.
What is the purpose in creating amazing content if you keep it on your website only? Don't be afraid to promote your product. Start by telling those closest to you, your colleagues, and friends. Consider attending networking events that will further assist you in building an effective social media platform for your business.
- Buy Ads
While we are on the subject of promotion, consider purchasing online ads. Check out Google and Facebook's options. Try it out for a month or two and see which is a great fit for you.
- Promote Other Businesses
Connect with other like-minded businesses that are involved in the same niche as you. Team up with those individuals. Create posts that promote others in the same industry. Link them into your social media updates so that they have the opportunity to share your content with their audience. This is highly effective in introducing your brand to a greater audience of consumers.
- Try What Works
If you find that posting updates on your product is not getting the response you desire, try another approach. As mentioned in Tip #18, offer a poll, questionnaire, or exclusive photos and content. See how your audience responds to this. If they are interacting with this content on a greater level, stick to this method for a while.
- Comment On Your Followers' Social Media
Instead of posting on your social media feed, try taking exclusive time out to comment on your followers' social media. Interact with them. This lets your followers know that you are not only invested in your business but in others as well.
- Set Realistic Goals
Conducting your social media platform should be more than just sharing content. Use it to research what really matters to your audience and stick with that. Set goals that you are able to achieve. Most of all, be intentional.
- Call Your Followers To Action
Sometimes it only takes a little nudge in the right direction. Consider inserting a call to action within your social media post. For example, you can say things like "Tag 5 friends" or "Repost if you love this product". A great call to action allows your audience the opportunity to respond.
- Introduce Your Fun Personality
Instead of only posting informational material about your product, try including some of your personality. Shake things up a bit. Have fun with your social media content. Your audience will enjoy you, even more, when they notice you are relatable.
- Ask For Help
Don't be afraid to reach out and ask for help. You will not always know all of the answers. Allow your followers the chance to be involved by offering assistance with finding a solution to your biggest questions.
- Get a Logo
Your logo is a symbol that represents your brand. Get a great logo that not only looks attractive but attracts your followers. Use this as your profile photo so they will know how to identify your reliable brand.
- Cultivate Your Voice
The greatest thing about social media is that it allows everyone to have a voice. The downer is that you will have competition. Take some time to cultivate your voice. What is the image that you are trying to portray? Your voice is very important because it will set you apart from the crowd.
- Be Consistent
Always remember that consistency is key. If your social media followers see your posts everyday they will most likely take delight in viewing them. They might even look forward to your next content upload. Keep your updates frequent.
I hope our tips will help you build a successful marketing strategy!
The author's name is Lori Wade. She is a tutor and a freelance/content writer who is interested in education, blogging and sharing her ideas. She has a degree in Journalism and is a frequent contributor to several publications and websites. If you are interested in writing, you can find her on Twitter or Google+ or find her in other social media.