Back in the day when Blackberry was THE name in mobile phones, it came with it's own instant messaging service called 'Blackberry Me...
Back in the day when Blackberry was THE name in mobile phones, it came with it's own instant messaging service called 'Blackberry Messenger', or BBM for short. It was a great way for the typically corporate Blackberry users to stay in touch with one another, without the need to exchange phone numbers or email addresses. It kicked off a messaging revolution in how it tracked when a message was sent, delivered, and read. It also allowed you to send pictures and videos, as well as have multiple users in the same chat thread. Once smartphones became more prevalent in the world, and after Blackberry resurfaced from the dead, BBM was brought back to the forefront, but with the addition of cross-device use; meaning that Blackberries, Android devices, and Apple devices could use BBM, as well as chat with other devices.
With this, other app developers saw an opportunity to grab a piece of the pie and started working on their own messaging apps. WhatsApp is one such messaging application, but it sits even in front of BBM in terms of a user base. For instance, it averages about 1 billion messages sent and received per hour. That's roughly 16,000,000 a minute. With figures like this, it's no wonder that it's the premier messaging app for smartphone users. In that same hour, WhatsApp users send and receive about 29 million photos. They also send about 8 million voice messages and 4 million video messages.
Looking at this same set of data over a month and the numbers just get that much more staggering. 900 billion messages sent, over a TRILLION received. 21 billion photos sent, 6 billion voice messages sent and 3 billion video messages sent. It's a truly mind-blowing amount of interactivity for a user base of an estimated 1 billion people, with another million registering every day. It's also interesting to note that roughly 70% of these 1 billion people use the app on a daily basis.
These stats certainly show a trend toward people using WhatsApp as their choice of messaging app, partly due to the range of features, and partly due to how it also tracks sent, delivered, and read message states. Coupon Machine tracks these stats with their real-time mobile data statistics, allowing people to see how different things increase over time. Whether you're revamping your business strategy or completely rewriting it, Coupon Machine is the place to start when it comes to real-time info graphics.
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