The internet has brought about an array of new and exciting ways to provide your consumers with the relevant information they want or are lo...
The internet has brought about an array of new and exciting ways to provide your consumers with the relevant information they want or are looking for through well researched and curated content marketing strategies and a number of easily accessible platforms.
In this article we are going to look at a few of the most popular types of content that have reigned supreme so far in 2016 and will most certainly continue to gain popularity in the future.
What the most popular online marketing channels?
The number of people around the world that use Facebook on a monthly basis was calculated at 1.59 billion users in December 2015, with 400 million on Instagram (September 2015) and 320 million on Twitter (March 2016), according to an article in AdWeek showing just how prominent a role Social Media plays in our day-to-day lives and how it is an important piece of the online marketing puzzle. See the graph below (credit: adweek.com):
Zeentree.com conducted an extensive survey – the 2016 Middle East Content Marketing Survey – to find out what online marketing channels were being used the most.
By looking at their graph below, you will see that Social Media is still the primary channel that entrepreneurs use to reach their audiences, with SEO placing second, and Email Marketing comes in third.
Gone are the days where SEO and content marketing were separate concepts, and where the market was dominated by whichever website produced the highest quality content in mass amounts, as now there is a need to connect with your consumers through a number of platforms in order to be successful and guarantee ROI.
A Closer look at the top 3
Social Media: Social media has taken the world by storm, giving businesses an easily accessible way to grow their following and dish out information – both long and short forms – to a number of people very quickly.
SEE ALSO: MARKETING STRATEGY OF INSTAGRAM FOR 2016
Zeentree’s research is in line with research conducted by Social Media Examiner, who found that 92% of marketers stated that social media played an important part in their content marketing strategy.
SEO: Search engine optimization always has and always will play a huge role in content marketing strategies, as it is a core component that – when done correctly – allows your content to be seen easily by those looking for it via search engines.
Email Marketing: Email marketing, contrary to what anyone says, is clearly not dead, instead it has been using the last couple of years to adapt to responsive design and optimize for mobile devices, coming back stronger than ever before and gaining the title as one of the most effective marketing tools a business can have and use to reach their consumers.
Taking the most popular types of content into account will help your content marketing strategy perform well and succeed, as you will connect with your audience in ways in which they are interested in and keep them engaged!